That's why Fox News blows CNN, ABC and all the other news outlets out of the water in terms of ratings. It's not even close. Fox was something like 3rd or 4th and CNN was like 33rd, right behind the Chinese movie channel.
Well besides the fact that FOX's ratings have been steadily dropping for a long time now....
http://www.fair.org/index.php?page=2005
The Ratings Mirage
Why Fox has higher ratings--when CNN has more viewers
By Steve Rendall
Reporting on the ratings rivalry between the Fox News Channel (FNC) and CNN is often misleading--and almost always over-hyped.
"Fox Tops CNN as Choice for Cable News," declared one typical headline (Chicago Tribune , 3/24/03). "Fox News Channel Continues to Crush CNN ," reported Knight Ridder (Dallas Morning News , 2/3/04) in a column comparing the rivalry to a party primary: "Fox News Channel is winning the Nielsen caucuses." Last summer (8/17/03), the New York Times Magazine declared, looking back at the period of the Iraq invasion, "Fox was--and still is--trouncing CNN in the ratings."
After exposure to countless similar stories published since January 2002, when Fox was reported to have surpassed CNN in the Nielsen ratings, one might naturally conclude that Fox has more viewers than CNN .
But it's not true. On any given day, more people typically tune to CNN than to Fox .
So what are the media reports talking about? With few exceptions, stories about the media business report a single number for ratings (often expressed two different ways--as "points" or "share"). This number is often presented as if it were the result of a popularity contest or a democratic vote. But it is actually the average number of viewers watching a station or a show in a typical minute, based on Nielsen Media Research's monitoring of thousands of households.
The average is arrived at by counting viewers every minute. Heavy viewers--those who tune in to a station and linger there--have a greater impact, as they can be counted multiple times as they watch throughout the day.
When an outlet reports that CNN is trailing Fox , they are almost invariably using this average tally, which Fox has been winning for the past two years. For the year 2003, Nielsen's average daily ratings show Fox beating CNN 1.02 million viewers to 665,000.
But there is another important number collected by Nielsen (though only made available to the firm's clients) that tells another story. This is the "cume," the cumulative total number of viewers who watch a channel for at least six minutes during a given day. Unlike the average ratings number the media usually report, this number gives the same weight to the light viewer, who tunes in for a brief time, as it does to the heavy viewer.
How can CNN have more total viewers when Fox has such a commanding lead in average viewers? Conventional industry wisdom is that CNN viewers tune in briefly to catch up on news and headlines, while Fox viewers watch longer for the opinion and personality-driven programming. Because the smaller total number of Fox viewers are watching more hours, they show up in the ratings as a higher average number of viewers.
CNN regularly claims a cume about 20 percent higher than Fox 's (Deseret Morning News , 1/12/04). For instance, in April 2003, during the height of the fighting in Iraq, CNN 's cume was significantly higher than Fox 's: 105 million viewers tuned into CNN compared to 86 million for Fox (Cablefax , 4/30/03). But in the same period, the ratings reported by most media outlets had Fox in the lead, with an average of 3.5 million viewers to CNN 's 2.2 million.
Even among Fox 's core audience of conservatives, CNN has an edge in total viewership. A study by the ad agency Carat USA (Hollywood Reporter , 8/13/03) found that 37 percent of viewers calling themselves "very conservative" watch CNN in the course of a week, while only 32 percent tune to Fox .
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See, its all BS USMC, FOX news plays to its demographic. They are heavily biased because the people that tune in to watch FOX are conservatives who don't want to hear opinions that disagree with theirs.