But back then, all it took was just one horrific/totally erroneous/gut wrenching LIE to make the people vote against the politician that the commercial was aimed at...we all lived in fear of the 'NUCLEAR BOMB'; that's how we were programed from those days of the fall out tests at school {way before your time, I'm sure }...so just what could today's commercial be about that would scare the BEEE-GEEZERS out of us...hmmmm
I'll let your ponder on that thought for a little while...but I'm thinking that as with G.W.B. and his manipulating the 'COLOR CODE' for the PENDING TERRORIST ALERT...this along with repetitive images of the Twin Towers going down should about do it...but then I maybe way off base too
your point was valid that expense and repetition are meaningless.
the dems got a lot of milage replaying Bush I saying "read my lips".
sil is sold on the notion that more ads = win. probably because she (?) sent too many checks in response to emails claiming that.
beginning with the Deanies, dems have developed that conditioned response.