Mr. Shaman
Well-Known Member
- Joined
- Nov 27, 2007
- Messages
- 7,829
....a.k.a. Great Americans
"A new study in the journal Neuron shows when people hold an opinion differing from others in a group, their brains produce an error signal. A zone of the brain popularly called the "oops area" becomes extra active, while the "reward area" slows down, making us think we are too different.
"We show that a deviation from the group opinion is regarded by the brain as a punishment," said Vasily Klucharev, postdoctoral fellow at the F.C. Donders Centre for Cognitive Neuroimaging in the Netherlands and lead author of the study."