ASPCA4EVER
Well-Known Member
TVBizwire
Longtime Super Bowl Advertiser Opts Out WSJ
After 23 years of star-driven, award-winning commercial spots in the annual Super Bowl telecast, a major brand has decided not to advertise its beverages during 2010's Super Bowl XLIV, reports the Wall Street Journal.
Pepsi-Cola plans to market its beverages in a new cause-related campaign instead. Parent PepsiCo's Doritos brand snacks, however, will continue as a Super Bowl advertiser.
The game airs Feb. 7 on CBS.
-- Allison J. Waldman
http://www.tvweek.com/blogs/tvbizwire/2009/12/pepsi-drops-out-of-super-bowl.php
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Has the cost per second finally become too expensive for the good ole guard or have they just run out of really GOOD SOUND BITES?
Longtime Super Bowl Advertiser Opts Out WSJ
After 23 years of star-driven, award-winning commercial spots in the annual Super Bowl telecast, a major brand has decided not to advertise its beverages during 2010's Super Bowl XLIV, reports the Wall Street Journal.
Pepsi-Cola plans to market its beverages in a new cause-related campaign instead. Parent PepsiCo's Doritos brand snacks, however, will continue as a Super Bowl advertiser.
The game airs Feb. 7 on CBS.
-- Allison J. Waldman
http://www.tvweek.com/blogs/tvbizwire/2009/12/pepsi-drops-out-of-super-bowl.php
***************************
Has the cost per second finally become too expensive for the good ole guard or have they just run out of really GOOD SOUND BITES?
