Paying The Price

[Greco]

Already struggling financially, Fox News is paying a heavy toll to continue their roll as a Republican propaganda tool. Following the election last November they slid into a panic mode, no longer content to simply slant and distort the news, they allowed their on air staff to engage in outright lies, sleazy anti-American rhetoric and worse. They played to lowest faction of the Republican base, believing they could feed them anything and they would freely lap it up, absent of any efforts to verify the accuracy or truth. While they were correct in judging the actions of the Republican base, they made a strategic error. They failed to consider the effects of push-back.

As efforts were mobilized to organize direct contact with Fox News advertisers, the essential lifeblood of their network, it became an easy campaign. Furnishing advertisers with actual, verifiable quotes from Fox News personalities began to take it's toll. In only a few weeks an exodus was underway as corporations made the business decision to no longer associate themselves with toxic, misleading, hate spewing rhetoric. In economically challenged times, loss of major sponsors is a serious blow, with an absence of quality replacement sponsors. The corporations that have departed Fox News have a wealth of other marketing options and they recognize that it's not in their financial best interest to remain associated with any entity that defines itself in words and actions as little more than an intentional distortion of facts and truth.

By now Fox News recognizes the cost of their official policy. They feel the effects and can understand the cost. What isn't known yet is whether they will "stay the course" and ride their Titanic policy to the bottom, or make a change to civility, ethical reporting, and a respect for differing views and the truth. That also would represent a danger to Fox News, as their Republican base of tin-foil hat wearers could no longer rely on them for their daily dose of hate speech, they might well depart as have major advertisers.

Tough spot they're in, but they created their own mess and now they're grappling to find a way out.

Here's a list of corporations that have made the decision to depart Fox News, and as push-back efforts continue with remaining advertisers there will more that will be added in the weeks ahead.....

Allergan
Ally Bank (GMAC)
Ancestry.com
Applebees
AT&T

Bank of America
Bell & Howell
Best Buy
Binder & Binder
Blaine Labs
Brez Airware
Broadview Security

Campbell's Soup
Clorox
Closing.com
CVS

DirecTV
Dietec.com

Farmers Insurance
FreeCreditReport.com

Geico
General Mills

Health Choice (Conagra)

Johnson & Johnson

Kraft Foods

Lawyers.com
Lowe's

Men's Wearhouse

Nutrisystem

Procor & Gamble
Progressive Insurance

Radio Shack
Re-Bath / Regions
Roche

S.C. Johnson
SAM (Store & Move)
Sanof-Aventis
SpendOnLife.com
Sprint
State Farm
Sargento Cheese

TheElationsCo
Travelers Insurance
Travelocity
Tylenol

UPS
Verizon Wireless
Vonage

Walmart

Source: Democrats.com

 

[TheFranklinParty]

Be very careful on your interpretation of why these companies have left the FOX advertising fold. Compare these companies to the PAC and 527 campaign donors of the DNC and sitting Congress and you find that over 1/2 of them are major contributors. It would only make sense that they wouldn't want to spend money against money.

No politics here just a logical observation.

Reference: http://www.opensecrets.org/index.php

 

[BigRob]

This is all misleading to begin with.

First, how do you justify that Fox is hurting financially anymore than any other news station is currently?

Additionally, from the HuffingtonPost, (clearly not a bastion of conservatism)

Except for UPS Stores, there's no evidence that any advertisers who say they don't want to be on Beck's show are leaving Fox. Network spokeswoman Irena Briganti said the companies have simply requested the ads be moved elsewhere and that Fox hasn't lost any revenue.

She wouldn't say whether Fox was benefiting from any anti-anti-Beck backlash, with companies looking to support him.

All this has done is effectively make advertising cheaper on one of the highest rated programs for that time slot.

 

[Dr.Who]

Already struggling financially, Fox News is paying a heavy toll to continue their roll as a Republican propaganda tool.

I won't argue that they don't have their bias. But if it is fair to call them a propaganda tool then it would be much more fair to call the main stream media pure propaganda. I would not say it is fair to call either propoganda because none of them takes their direction directly from the political parties to any great degree. the MSM is liberal but that does not mean that they are democrats (they are just as likely to be socialists) and Fox is conservative but much more so than the republicans.

Anyway, I don't really care except to see truth out here: what is your source that Fox news is struggling financially? Are they unprofitable?

Following the election last November they slid into a panic mode, no longer content to simply slant and distort the news, they allowed their on air staff to engage in outright lies, sleazy anti-American rhetoric and worse. They played to lowest faction of the Republican base, believing they could feed them anything and they would freely lap it up, absent of any efforts to verify the accuracy or truth.

Since you have stated that you are talking about the news and not about the editorials please provide one example of the channel engaging in outright lies on the news. If you can;t then we will just have to assume it is you who is engaging in all of the above.

While they were correct in judging the actions of the Republican base, they made a strategic error. They failed to consider the effects of push-back.

Fox news has appealed to a demographic. The push back has come from an organized group which is opposed to a free market of ideas. Even those of us who are on the left should be repulsed by this strategy.

As efforts were mobilized to organize direct contact with Fox News advertisers, the essential lifeblood of their network, it became an easy campaign. Furnishing advertisers with actual, verifiable quotes from Fox News personalities began to take it's toll. In only a few weeks an exodus was underway as corporations made the business decision to no longer associate themselves with toxic, misleading, hate spewing rhetoric. In economically challenged times, loss of major sponsors is a serious blow, with an absence of quality replacement sponsors. The corporations that have departed Fox News have a wealth of other marketing options and they recognize that it's not in their financial best interest to remain associated with any entity that defines itself in words and actions as little more than an intentional distortion of facts and truth.

I am not worried about this. The truth will come out. If it does so too late and fox goes off the air (which will only happen if they really are losing money) the people will still communicate with each other and the socialist in power will still be defeated. The ball is rolling too fast now.

By now Fox News recognizes the cost of their official policy. They feel the effects and can understand the cost. What isn't known yet is whether they will "stay the course" and ride their Titanic policy to the bottom, or make a change to civility, ethical reporting, and a respect for differing views and the truth. That also would represent a danger to Fox News, as their Republican base of tin-foil hat wearers could no longer rely on them for their daily dose of hate speech, they might well depart as have major advertisers.

Or perhaps a non-organized number of people will independently write letters to advertisers on the other networks demonstrating the sleaze over there and the advertisers will have a choice between one biased network or another.

 

[Greco]

"Since you have stated that you are talking about the news and not about the editorials please provide one example of the channel engaging in outright lies on the news."

Just one? Ok, how about they multiple times a Republican leader has some embarrassing issue and their news department labels him a Democrat. I'm just counting the tactis as "one", although they've certainly done it more than once.

 

[Pandora]

This is just silly, they said the same crap about Glenn Beck and all but a few of those ads they claimed left the Glenn Beck program were then and still are there.

I am so sick of the Men's Wearhouse ads and the Geico ads, they are on FOX constantly and more than half of the others listed here I see regularly on FOX

This is just wishful thinking of those out in left field who are bitter and upset that msnbc is always losing money and viewers.

 

[Dr.Who]

"Since you have stated that you are talking about the news and not about the editorials please provide one example of the channel engaging in outright lies on the news."

Just one? Ok, how about they multiple times a Republican leader has some embarrassing issue and their news department labels him a Democrat. I'm just counting the tactis as "one", although they've certainly done it more than once.

I did some fact checking and it turns out that Fox (I could not tell if it was the news the editorials or just the script that runs below the stories) did mislabel representatives. I also found that CNN mislabels them just as often. I found the mislabeling to go in both directions and to be beneficial to the representatives as well as harmful.

Media matters did a story on it (well on half of it). This is their headline:

In recent weeks, media outlets have misidentified as Democrats several Republicans facing scandal, poor poll numbers

This may just be an example of some peon sitting in a room behind the scenes adding captions to the stories who does not know what he is doing. And it looks like the peon is just as likely to work for Fox as for CNN.